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AI is everywhere, and itโs supposed to change everything. OK. Fine. But what does that really mean? What can it really do, and what wonโt it do? And what can you start doing today that will matter for your tour, activity or attraction?
This talk takes us beyond the hoopla and into the day-to-day of how tour and activity operatorsโ regardless of size or technical expertise โ can cut through the noise and start using AI in ways that truly matter Join Tom McGarry from Holiday Extras as he demystifies AI and reveals practical strategies for integrating it into your business.


