Janette Roush

SVP, Innovation and Chief AI Officer

Brand USA

About Me

Janette Roush is the SVP, Innovation and Chief AI Officer for Brand USA, the nationโ€™s destination marketing organization. Roush leads the organizationโ€™s AI strategy and innovation initiatives to advance consumer promotion, trade and partner engagement to promote the United States as a premier travel destination.

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Membership Overview
ARIVAL CODE OF CONDUCTโ€‹
CONFERENCES AND COMMUNITY SPACESโ€‹

At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

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We demonstrate aย deep respectย for human beings inside and outside our company and for the communities in which they live.
Weย value integrityย and strive to consistently interact with others in ways that are authentic, ethical, and fair.
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Weย actively pursue and advocate for inclusion, diversity and representationย of varying cultural backgrounds, perspectives and ideas

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